Most people who work in the social media or digital media (web, social and mobile) space saw last week’s article about Facebook losing 80% of its interest level by 2017. The internet responded in a comical and resounding way expressing, often comically, how flawed the model was. I’ve been following their premise since 2011 not … Continue reading When Will 80% of Facebook Interest Disappear? What to Watch.
Louisville’s Road to the Championship A breakdown, by the numbers, of the University of Louisville and Kevin Ware’s road to the NCAA Championship from a social media & online perspective. We also review what happened online after Kevin Ware’s accident … Continue reading →
On January 2, 2013 the University of Louisville defeated Florida 32-23 in the Sugar Bowl. So? The win was a big deal for Louisville, it is our second major BCS win and it is arguably one of the biggest underdog … Continue reading →
Overview Video attendees David Pickett – Social Media Editor at Univ. of Chicago @davidmpickett Jeff Harmon – Director, Marketing & Comm. at Arkansas – Fort Smith Stephanie – Social Media and Email Marketing Specialist at MIT Jeff Rushton – Director of Digital Media at Louisville Cara Rousseau – Social Media Manager at Duke Becca Ramspott – Public Information Specialist at Frostburg State […]
The title alone is quite the contradiction. How do you grow something like social media, especially at a university, organically? The very premise of social media is independent, natural, unforced, uninfluenced and anything BUT strategic oversight by “the man.” Ironically, the recipe to organic social media growth is very similar to that of growing organic […]