Most people who work in the social media or digital media (web, social and mobile) space saw last week’s article about Facebook losing 80% of its interest level by 2017. The internet responded in a comical and resounding way expressing, often comically, how flawed the model was. I’ve been following their premise since 2011 not … Continue reading When Will 80% of Facebook Interest Disappear? What to Watch.
Native Advertising, the latest buzz in digital advertising is taking over the world. The deeply integrated, social and arguably controversial, form of advertising can be found on Twitter, Facebook and soon to be every other social network. What is Native Advertising? Native ads are integrated into native content, whether it be video, photography, radio or […]
Social media in five years In the last two weeks I have been in multiple meetings, in which someone asked or stated, “what is going to happen with the internet and social media in five years” or “I wish I knew where this technology was going so that I could determine if I need to […]
Growth click to view animated image I have spent a good amount of time looking online for an accurate and fact-based forecast on social media properties. Unfortunately, most of what I have found is conjecture, trends and/or opinion-based information with little or not historical or empirical data to back it up. So how do you forecast something … Continue reading Social Media Forecasting – Facebook, Google Plus, Twitter and more