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Category Archives: mobile

Social Media and an NCAA Championship (video)

Louisville’s Road to the Championship A breakdown, by the numbers, of the University of Louisville and Kevin Ware’s road to the NCAA Championship from a social media & online perspective. We also review what happened online after Kevin Ware’s accident … Continue reading

The impact of athletic success on higher education institutions

In a nutshell, athletic success absolutely has a positive, lasting and far-reaching impact on a university’s brand, academic reputation and ability to attract students. All students – not just athletes. Take a look at the story links below as you … Continue reading

Sugar Bowl Fan Photo Poster?

We took all of the Sugar Bowl photos of our fans, that we have posted to Facebook (over 1,000) and included them in a UofL collage. The collage includes every photo at least once and if you hold your mouse … Continue reading

Native Advertisers, Meet the FTC

Native Advertising, the latest buzz in digital advertising is taking over the world. The deeply integrated, social and arguably controversial, form of advertising can be found on Twitter, Facebook and soon to be every other social network. What is Native Advertising? Native ads are integrated into native content, whether it be video, photography, radio or […]

DMHEO Hangout #3

Overview Video attendees David Pickett – Social Media Editor at Univ. of Chicago  @davidmpickett Jeff Harmon – Director, Marketing & Comm. at Arkansas – Fort Smith Stephanie – Social Media and Email Marketing Specialist at MIT Jeff Rushton – Director of Digital Media at Louisville Cara Rousseau – Social Media Manager at Duke Becca Ramspott – Public Information Specialist at Frostburg State […]

Random Posts on mobile

Extending athletic success with long-tail social media engagement