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Category Archives: Digital strategy

The impact of athletic success on higher education institutions

In a nutshell, athletic success absolutely has a positive, lasting and far-reaching impact on a university’s brand, academic reputation and ability to attract students. All students – not just athletes. Take a look at the story links below as you … Continue reading

Extending athletic success with long-tail social media engagement

On January 2, 2013 the University of Louisville defeated Florida 32-23 in the Sugar Bowl. So? The win was a big deal for Louisville, it is our second major BCS win and it is arguably one of the biggest underdog … Continue reading

Sugar Bowl Fan Photo Poster?

We took all of the Sugar Bowl photos of our fans, that we have posted to Facebook (over 1,000) and included them in a UofL collage. The collage includes every photo at least once and if you hold your mouse … Continue reading

Sugar Bowl Poster 2013 and behind the scenes & links

Are you ready for January 2nd? Stay connected with fellow Cards fans leading up to and during the Sugar Bowl: Athletic’s Social Media Hub Sugar Bowl Mobile Schedule Sugar Bowl 2013 Hashtags #UofL #GoCards #L1C4 #Sugar2013 #CardNation We are partnering … Continue reading

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Extending athletic success with long-tail social media engagement