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Category Archives: Communities

Communities, what they are, how to use them and which one will work for your needs.

When Will 80% of Facebook Interest Disappear? What to Watch.

Most people who work in the social media or digital media (web, social and mobile) space saw last week’s article about Facebook losing 80% of its interest level by 2017. The internet responded in a comical and resounding way expressing, often comically, how flawed the model was. I’ve been following their premise since 2011 not … Continue reading When Will 80% of Facebook Interest Disappear? What to Watch.

Radioactive Decay

Why Are We Less (or Dis) Interested in Facebook? Lack of Listening and Marketing

Social networks historically don’t last very long, they average about six years until the majority of their population leave or simply stop visiting/using the site. Facebook and Twitter has broken that mold, they have survived past six years, continue to grow/mature and have established themselves as longer-term social networks. Does that mean they will last? […]

Native Advertisers, Meet the FTC

Native Advertising, the latest buzz in digital advertising is taking over the world. The deeply integrated, social and arguably controversial, form of advertising can be found on Twitter, Facebook and soon to be every other social network. What is Native Advertising? Native ads are integrated into native content, whether it be video, photography, radio or […]

Social Media in Five Years – the future of digital media (formerly known as social media)

Social media in five years In the last two weeks I have been in multiple meetings, in which someone asked or stated, “what is going to happen with the internet and social media in five years” or “I wish I knew where this technology was going so that I could determine if I need to […]

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