Most people who work in the social media or digital media (web, social and mobile) space saw last week’s article about Facebook losing 80% of its interest level by 2017. The internet responded in a comical and resounding way expressing, often comically, how flawed the model was. I’ve been following their premise since 2011 not … Continue reading When Will 80% of Facebook Interest Disappear? What to Watch.
Social networks historically don’t last very long, they average about six years until the majority of their population leave or simply stop visiting/using the site. Facebook and Twitter has broken that mold, they have survived past six years, continue to grow/mature and have established themselves as longer-term social networks. Does that mean they will last? […]
Native Advertising, the latest buzz in digital advertising is taking over the world. The deeply integrated, social and arguably controversial, form of advertising can be found on Twitter, Facebook and soon to be every other social network. What is Native Advertising? Native ads are integrated into native content, whether it be video, photography, radio or […]
The title alone is quite the contradiction. How do you grow something like social media, especially at a university, organically? The very premise of social media is independent, natural, unforced, uninfluenced and anything BUT strategic oversight by “the man.” Ironically, the recipe to organic social media growth is very similar to that of growing organic […]
Social media in five years In the last two weeks I have been in multiple meetings, in which someone asked or stated, “what is going to happen with the internet and social media in five years” or “I wish I knew where this technology was going so that I could determine if I need to […]