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Category Archives: college basketball

Social Media and an NCAA Championship (video)

Louisville’s Road to the Championship A breakdown, by the numbers, of the University of Louisville and Kevin Ware’s road to the NCAA Championship from a social media & online perspective. We also review what happened online after Kevin Ware’s accident … Continue reading

The impact of athletic success on higher education institutions

In a nutshell, athletic success absolutely has a positive, lasting and far-reaching impact on a university’s brand, academic reputation and ability to attract students. All students – not just athletes. Take a look at the story links below as you … Continue reading

Extending athletic success with long-tail social media engagement

On January 2, 2013 the University of Louisville defeated Florida 32-23 in the Sugar Bowl. So? The win was a big deal for Louisville, it is our second major BCS win and it is arguably one of the biggest underdog … Continue reading

Random Posts on college basketball

The impact of athletic success on higher education institutions