Most people who work in the social media or digital media (web, social and mobile) space saw last week’s article about Facebook losing 80% of its interest level by 2017. The internet responded in a comical and resounding way expressing, often comically, how flawed the model was. I’ve been following their premise since 2011 not … Continue reading When Will 80% of Facebook Interest Disappear? What to Watch.
Recently, I have seen an increase in animosity and dissension among the social media, web and mobile marketing camps, each claiming superiority or greater relevance than the other. Many of the articles have powerful, accurate and needed advice on how to improve strategies and tactics in their specific area of interest. Unfortunately, the articles are … Continue reading Digital Media: Improving the Symbiotic Relationship with Web, Social Media and Digital
I am not a history buff, it was always one of my worst subjects in school but after serving as a Chief Operating Officer for several companies I have come to appreciate the lessons that can be learned by looking back. It usually isn’t the tactics, tasks or strategies you see in the past, it … Continue reading Social Media Evolution and Survival Since 1851
Digital media strategists (those managing corporate web, social & mobile strategy) are burdened with determining which burgeoning technology is going to survive and which will eventually whither away and produce little results. I have blogged about the life cycle of social networks in 2011 (Social Media ForecastingSocial Media Forecasting (2011) – Facebook, Twitter, Google + … Continue reading Checklist: Seven Points for Digital Media (web, social media, mobile) Strategists
Native Advertising, the latest buzz in digital advertising is taking over the world. The deeply integrated, social and arguably controversial, form of advertising can be found on Twitter, Facebook and soon to be every other social network. What is Native Advertising? Native ads are integrated into native content, whether it be video, photography, radio or […]