Most people who work in the social media or digital media (web, social and mobile) space saw last week’s article about Facebook losing 80% of its interest level by 2017. The internet responded in a comical and resounding way expressing, often comically, how flawed the model was. I’ve been following their premise since 2011 not … Continue reading When Will 80% of Facebook Interest Disappear? What to Watch.
I am not a history buff, it was always one of my worst subjects in school but after serving as a Chief Operating Officer for several companies I have come to appreciate the lessons that can be learned by looking back. It usually isn’t the tactics, tasks or strategies you see in the past, it … Continue reading Social Media Evolution and Survival Since 1851
Are you pinning yet? I’m pretty sure if you are a female, daily user of the internet and have been conscious for the last 48 hours you have probably seen, heard of or spent 32 of the last 48 hours on Pinterest. The hot new social network for scrapbooking, pin boarding, image sharing or graphical … Continue reading Have you been Pinned by Pinterest yet?
Growth click to view animated image I have spent a good amount of time looking online for an accurate and fact-based forecast on social media properties. Unfortunately, most of what I have found is conjecture, trends and/or opinion-based information with little or not historical or empirical data to back it up. So how do you forecast something … Continue reading Social Media Forecasting – Facebook, Google Plus, Twitter and more
ComScore came out with a great study on Social Media penetration and consumer brands along with other great stats, facts and figures. They were busy crunching numbers when Google Plus came out and didn’t have time to add it to their market growth chart so I took the liberty of adding it… As a side … Continue reading Google Plus and ComScores Latest Research Paper