I was at a social media event this evening and the topic was mobile marketing. It’s funny because I started a mobile application company over 10 years ago and many of the same conversations that were going on then…are being repeated today. Buzzwords were filling the room, mostly around the long-standing app vs. mobile web … Continue reading Enterprise Wireless Apps Are Coming…Or Are They?
The wireless applications are just getting started but the business and marketing potential is huge. In addition to our phones, Google and Bing are integrating far more localized results in our search. I’m still trying to determine how relevant localized results are when doing a general search.