Listening to Tiger Woods apologize to the planet this morning on the way to work a couple of things were buzzing through my mind. First, why is Tiger Woods on the radio? I don’t want to hear about his life problems, he owes me no apology and his personal life is personal, it annoys me that the media has made his private life public. Maybe we all need to hear that famous and rich people have problems just like everyone else or that they are human. I’d rather not, I like these people for who/what they are, whether they are athletes, actors, musicians, rich-folk, whatever…if I like them for something they’ve done I don’t need to pick them apart to prove they are also human. Let our super heroes be super heroes and let’s all stop being villains.
Rant aside…I saw a news report yesterday showing some clips from the James Cameron Avatar video game and was deeply disturbed at how poor it looked. It was vexing me, more than Tiger Woods obviously, this morning and I’m not even a gamer.
I had to check it out so I looked online to see if the garbage they were showing on TV was a bi-product of the greatest game-changing special effects movie since Star Wars (the originals, not all the crappy new ones). Thankfully, the newscast was showing the game but using a perspective that I don’t think any gamer would use and that totally made the game look like something out of 1987. So all hope is not lost, the game rocks and is as impressive as the movie.
One thing that I noticed in checking out the game is that people are impressed not only by the game but by it’s community and multi-player features.
I have never played an MMO (Massive Multiplayer Online game) but I know the industry is a multi-billion dollar revenue generator with some games attracting over 11-12 million monthly subscribers. Some of these games have done an incredible job of melding game into community by embracing the communication and social aspects of technology into their games.
If you want a model of companies generating huge money through the use of communities, this is probably a great place to start. Unlike many online communities, games have one huge advantage…Crack Cocaine! No, not really but the games they provide as a core of their business are addictive and adding community to the mix creates the opium den of the future.
Every time I see a social media, community or new technology come out the first thing I ask is ‘what is the value proposition?’ If you’re building a community, technology or website keep in mind that traffic can be easy to get (if you go viral) but keeping traffic requires a drug. How or what are you doing to keep people addicted?
Twitter, I like to look at as the marijuana of online. It’s fun, engaging, medicinal (if you just need to vent) and cool if that’s what you’re looking for. But only the Tweetkers are going to keep using it because it’s not truly addictive.