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All posts by jr

When Will 80% of Facebook Interest Disappear? What to Watch.

Most people who work in the social media or digital media (web, social and mobile) space saw last week’s article about Facebook losing 80% of its interest level by 2017. The internet responded in a comical and resounding way expressing, often comically, how flawed the model was. I’ve been following their premise since 2011 not … Continue reading When Will 80% of Facebook Interest Disappear? What to Watch.

Digital Media: Improving the Symbiotic Relationship with Web, Social Media and Digital

Recently, I have seen an increase in animosity and dissension among the social media, web and mobile marketing camps, each claiming superiority or greater relevance than the other. Many of the articles have powerful, accurate and needed advice on how to improve strategies and tactics in their specific area of interest. Unfortunately, the articles are … Continue reading Digital Media: Improving the Symbiotic Relationship with Web, Social Media and Digital

Checklist: Seven Points for Digital Media (web, social media, mobile) Strategists

Digital media strategists (those managing corporate web, social & mobile strategy) are burdened with determining which burgeoning technology is going to survive and which will eventually whither away and produce little results. I have blogged about the life cycle of social networks in 2011 (Social Media ForecastingSocial Media Forecasting (2011) – Facebook, Twitter, Google + … Continue reading Checklist: Seven Points for Digital Media (web, social media, mobile) Strategists

The Local Web – iPhone, Android and Search

The wireless applications are just getting started but the business and marketing potential is huge. In addition to our phones, Google and Bing are integrating far more localized results in our search. I’m still trying to determine how relevant localized results are when doing a general search.

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